Company History:
InDepthRep
is a program written for reps; by reps. It started as one man’s
idea in 1985. That man was John Rademacher, former owner of In Depth
Marketing, LLC. in Ames, Iowa. A man with over 30 years of experience
in the Manufacturers’ Representative business in both spec
and shelf lines. His idea was to write a program that could do
everything that a rep agency needed to do all in one package.
The first version of the InDepthRep Program was written to work on the DOS platform, and was
very useable if somewhat rudimentary. Because of his years of
experience in the industry, John knew that the program needed
to follow a logical progression pattern, so that it would be easy
and instinctive for his employees to use. Many hours were spent
on the general layout and ideas on how the program should flow.
Instrumental to this idea was John’s wife, Gloria. As a
current inside sales and quotation person, she brought real world
experience and everyday use ideas to the design process. This
first version was to lay the foundation for the basic program
which has continued to this day.
The second version of the program was written to take advantage of
the Windows NT®, Windows 95® and Microsoft Access®
platform. With its promise of better management and faster speed,
the Windows® operating systems became the platform of choice
for this and all subsequent versions of the program. This version
introduced the now familiar table layout design and the ability
to work visually and quickly due to the many special features
which could now be used. Also for this release the program became
more than just a quote program, as it introduced the concept of
contact management and sales analysis to the basic program.
The third version of the program was rewritten with the release of
the Windows 98® operating system. This version also started
to introduce the tracking and follow-up features that set the
program apart from any other on the market. Features such as quote
follow-up reports, sales analysis reports, and the ability to
download the data to non-networked machines meant that now all
employees, whether in the office or in the field, could now access
the data for immediate viewing and use during sales calls.
The fourth version of the program was a major step forward. It was
released after the Windows 2000® and Windows Server 2000®
platforms were released by Microsoft®. It allowed for many
upgrades to the program that enhanced not only usability but speed
as well. Due to the stability of these platforms, the program
was now deemed ready for wide-scale distribution to other companies.
The fifth version was a small re-write to take advantage of the features
and stability of the Windows XP® operating system. This also
marked the addition of some very key features to the program.
Some of the features added, allowed for even more in-the-field
follow-up possibilities. This included automatic cross reference
of competitor’s products to the quote form, automatic prior
approval letter generation, ability to send quotes by both fax
and e-mail, the ability to create mail and e-mail merges to allow
mass communication with companies and/or individuals within companies.
The program was also modified to allow more default settings that
were global in nature and reduced the amount of time for data
entry.
The sixth version of the program was a major change in
the principle mechanics of operation. All previous versions of
the program had been written around the concept of a network installation
with users within the office connecting to a server located on
premises. With the advent of widespread high-speed internet connections,
and the flexibility of the Windows XP® and Windows Server
2003® platforms, the program was re-written to be a remote
application. Using the remote desktop connection program embedded
within Windows XP® Professional edition, and the remote management
capabilities of the Windows Server 2003® platform, the program
now runs remotely from any computer, and will allow for even greater
flexibility for its company users and their employee’s.
The seventh, and current, version of the program added several important new
features to the already excellent base. While this version continued with
the principle of remote access, it also furthered this principle by adding
the ability to remotely store information within the program. The additional
of the Paperless Office Module allows customers to store, within the program,
for easy retrieval from any location, PDF copies of important office documents,
as well as pricing books and job specification manuals and drawings. This
feature is built into the program at no additional cost to the user. This
version also introduced the Quote Followup Report allowing for easier and more detailed follow up of quoted jobs.
Future versions of the program will continue to build upon this established
base program, and add even more new and exciting features.
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